Alpha Group operates as an animation and entertainment company in China and internationally. The company engages in the content creative research and development, production and distribution, marketing, and IP commercial operation activities, including content creation, media distribution, animated films, IP authorization, and cultural performances; film and television business; management of media advertisements; and IP licensing businesses. It also offers baby strollers, car safety seats, beds, dining chairs, baby walkers, paper products, and indoor play toys under the babytrend and Aobei brands, as well as animation IP and building block toys for kids; and develops and operates mobile games. The company was formerly known as Guangdong Alpha Animation and Culture Co., Ltd. and changed its name to Alpha Group in March 2016. The company was incorporated in 1993 and is headquartered in Guangzhou, China.