Eternity Investment Limited, an investment holding company, operates a golf course in the People's Republic of China, Asia, Australia, Europe, Hong Kong, the Middle East, and North America. The company operates in five segments: Property Investment, Sale of Financial Assets, Money Lending, Sale of Jewelry Products, and Golf Club Operation. It also engages in the sale of financial assets and money lending businesses; property investment; and leasing of rental properties and property management; and designing and sale of jewelry products. In addition, the company operates and manages membership-based golf club; resort that provides recreational and wellness services, as well as offers property holding and management services; and manages and operates cultural forum and related cultural activities. The company was formerly known as China Star Investment Holdings Limited and changed its name to Eternity Investment Limited in June 2010. Eternity Investment Limited was incorporated in 1999 and is headquartered in Central, Hong Kong.