Shanghai Xinhua Media Co., Ltd., a publishing and media enterprise, engages in the cultural media business in China. It is involved in the publishing and distributing textbooks for kindergartens, primary and secondary schools, and vocational schools; newspaper and magazine business; and owns and operates bookstores. The company also engages in e commerce business; advertising agency business; and media investment business. Shanghai Xinhua Media Co., Ltd. was founded in 1992 is headquartered in Shanghai, China.