Finsoft Financial Investment Holdings Limited, an investment holding company, develops, provides, and sells financial trading software solutions in Hong Kong. It operates in five segments: Financial Trading Software Solutions, Other IT and Internet Financial Platforms Services, Money Lending, Assets Investments, and Others. The Financial Trading Software Solutions segment offers trading and settlement systems of financial products for financial institutions. Its Other IT and Internet Financial Platforms Services segment provides e-commerce platforms, other online consultancy services, IT services, and other financial information. The Money Lending segment offers loan financing products. Its Assets Investments segment trades in listed securities. The company also leases properties; invests in securities and equities; develops a mobile e-commerce platform; and sells electronic products. In addition, it provides technical, technical transfer, information consulting, and marketing services. The company was formerly known as Finsoft Corporation and changed its name to Finsoft Financial Investment Holdings Limited in June 2015. Finsoft Financial Investment Holdings Limited was founded in 2009 and is headquartered in Wan Chai, Hong Kong.