Purple Group Limited, a financial services and technology company, engages in trading platforms, fractional property and crypto asset investing, retirement fund administration, and asset management businesses in South Africa. The company operates through EasyTrader and EasyAssetManagement (EAM); and Easy Group segments. The EasyTrader and EasyAssetManagement (EAM) segment is involved in the derivatives trading and asset management operations. The Easy Group segment includes EasyEquities, EasyProperties, EasyCrypto, and RISE EasyRetire. It also offers EasyBonds, EasyTrader, EasyPartnerships, EasyCredit, EasyAdvisor, EasyETFs, and EasyProtect solutions. The company was formerly known as Purple Capital Limited and changed its name to Purple Group Limited in December 2013. Purple Group Limited was incorporated in 1998 and is based in Johannesburg, South Africa.