Virgin Wines UK PLC operates as a direct-to-consumer online wine retailer in the United Kingdom. It sells wines through its WineBank and Wine Plan subscription models or on a pay as you go basis. The company also develops gifts, such as personalized products, hampers, and packaged gifts; offers craft beer and spirits, as well as imports and distributes wine. Virgin Wines UK PLC was founded in 2000 and is headquartered in Norwich, the United Kingdom.