Kidsland International Holdings Limited, an investment holding company, trades in and sells toys and related lifestyle products in Mainland China, Macau, and Hong Kong. It invests in trademarks; and offers baby care products. The company offers its products through retail channels, such as retail shops, consignment counters, and online stores; and wholesale channels, including distributors, hypermarket and supermarket chains, and online key accounts. The company was founded in 2001 and is headquartered in Beijing, China.