Keep Inc., an investment holding company, operates an integrated online and offline platform for fitness service and online retail of fitness related products in the People's Republic of China. The company offers smart devices, including Spinning Bikes, treadmills, bracelets, and scales; and smart fitness devices, fitness gear, apparel, and food. It also provides fitness offerings comprising recorded fitness courses, interactive live streaming classes, and AI-powered personalized training programs which adjust course content, workout intensity, and recommendations based on users' athletic levels, fitness goals, behavioral data, daily workout, and lifestyle patterns and diet. In addition, the company engages in the provision of advertising services; development and sale of self-branded fitness products; development of software; investment activities; production of online contents; and provision of online membership and paid content services. It sells its products through its own online store and third-party wholesale channels. The company was founded in 2014 and is headquartered in Beijing, China.