PT Multitrend Indo Tbk engages in the retail trade of children's clothes and toys in Indonesia. The company is also involved in the retail trading of sports, kids, and lifestyle products; and baby clothing and equipment, sportswear, footwear, and accessories. It sells its products through various brand websites, marketplace stores, a network of retail outlets, and a third-party distribution network. The company offers its products under the Mothercare, Early Learning Centre (ELC), Gingersnaps, The Children's Place, The Entertainer, Wilio, Banz, HEAD, Jazwarez, J&J, MICRO, NUBY, Playgro, TY Brand, YAMATOYA, ZOGGS, PT Actavis Indonesia, Babies & Everything, Beaba, Biolane, Clevamama, Momami, Philips Avent, Pureats, Skiphop, Squishmallows, Sudocrem, Baby Store by Mothercare, and Baby and Me Premium brands. The company was founded in 2004 and is headquartered in Jakarta Pusat, Indonesia. PT Multitrend Indo Tbk operates as a subsidiary of Blooming Years Pte. Ltd.