Qinghai Huzhu TianYouDe Highland Barley Spirit Co., Ltd., together with its subsidiaries, engages in the research, development, production, and sale of alcoholic beverages in China and internationally. It operates through Production and Sales of Highland Barley Wine; Wine Production and Sales; and E-Commerce Business segments. The company offers highland barley liquor products; highland barley wines; oak-aged, organic, and low-alcohol highland barley spirits; and whisky products under the Tianyoude, Huzhu, Yongqinghe, Badazuofang, Shiyide, Tibetu, and Maxville brands through e-commerce platforms. It also engages in commerce; business; technology; operation, management, and sale of alcoholic beverages, food, and other products; and asset management activities. The company was formerly known as Qinghai Huzhu Barley Wine Co.,Ltd. and changed its name to Qinghai Huzhu TianYouDe Highland Barley Spirit Co., Ltd. in January 2022. Qinghai Huzhu TianYouDe Highland Barley Spirit Co., Ltd. was founded in 1373 and is based in Huzhu, China.