Midsona AB (publ), a consumer goods company, provides organic and consumer health products, and health food products in Sweden, Denmark, Finland, Norway, France, Spain, Germany, Rest of Europe, and internationally. The company offers plant-based food, such as grains, flakes, seeds, vegetables, pasta, and rice; bread, beverages, cold cuts, dinner accessories, pasta sauce, pesto, sugar, syrup, nuts, flour, and tea; vegetable protein; oils and stocks; dried fruits, spices, fruit purees, and muesli, as well as vegan beauty products; roast grain and cereals; corn and rice cakes; dietary supplements; and hair and body care products comprising contemporary fragrances and vegan face care products. It provides its products under the Happy Bio, Helios, Vegetalia, Kung Markatta, Urtekram, Celnat, Davert, Urtekram Beauty, Friggs, Gainomax, and Earth Control brands. The company sells its products through pharmacies, grocery trade, food service, health food stores, and other specialist retailers, as well as operators in the food service and food industry; and online. Midsona AB (publ) was founded in 1892 and is headquartered in Malmö, Sweden.