Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark. Its products include cosmetics, fragrances, and skin and hair care products. The company also offers vitamins, minerals, health supplements, specialty foods, and herbal medicinal products, as well as sports and exercise nutrition; mother and child care; sexual wellness; and oral, foot, intimate care, hair removal, and special skincare products. In addition, it provides house and garden products, including cleaning and maintenance supplies, electrical products, interior decoration, and textiles; and clothing and accessories, such as footwear, hair ornaments, jewelry, and toilet bags. It operates through physical stores, wholesale, and websites, such as matas.dk. Matas A/S was founded in 1949 and is based in Allerød, Denmark.