HYBE Co., Ltd. engages in the music production, publishing, and artist development and management businesses. It is also involved in the video content, IP, games, e-commerce, management agency, education, application software development and supply, goods dealership, system software development, and content activities. The company was formerly known as Big Hit Entertainment Co., Ltd. HYBE Co., Ltd. was founded in 2005 and is headquartered in Seoul, South Korea.