DDC Enterprise Limited, together with its subsidiaries, provides ready-to-cook, ready-to-heat, and ready-to-eat plant-based meal products under the DayDayCook brand in Mainland China, Hong Kong, and the United States. It also offers advertising services, including the production and online publishing of promotional videos, advertising placements on the company's website channels, and offline promotions; third-party branded food products; cooking classes; and content streaming and product marketplace services. In addition, the company involves Bitcoin treasury activities. The company sells its products through third-party e-commerce platforms, distributors, and offline retail chains and supermarkets. DDC Enterprise Limited was incorporated in 2012 and is based in New York, New York.