Upsellon Brands Holdings Ltd engages in acquisition, marketing, and improvement of private labels, products, and virtual stores that operate under amazon's trading platform in Israel. The company also develops and markets various software products and support services designed for Amazon, as well as consulting and appeal services for amazon accounts. Its private labels include in the field of home and garden products; and operates a virtual store user account that markets a private label in the category of household and kitchen wear in the United States, Mexico, and Canada under the Wayfair brand. In addition, its automated sourcing machine scans products, leads, keywords, and more to create proprietary database; and technology scans and build markets from seed products and key products. Upsellon Brands Holdings Ltd was formerly known as Chiron Refineries Ltd and changed its name to Upsellon Brands Holdings Ltd in January 2020. The company was incorporated in 1993 and is headquartered in Bnei Brak, Israel.