Kim Hin Joo (Malaysia) Berhad engages in the retail of baby, children, and maternity products primarily in Malaysia. It operates in two segments, Retail and Distribution. The company offers baby and children clothing and accessories, as well as maternity clothing; home and travel products, such as feeding and home safety, bathing, nursery and bedroom products, strollers, car seats, and baby carriers; and babies and children toys. The company retails its products through Mothercare outlets, ELC store-in-store (SIS), The Entertainer outlets, Mothercare online store, online sales channels, and baby expos. It also distributes its products to specialty baby and toy stores, departmental stores, hypermarkets, online platforms, pharmacies, traditional Chinese medical halls, and other retailers and distributors. The company was incorporated in 1978 and is based in Seri Kembangan, Malaysia. Kim Hin Joo (Malaysia) Berhad operates as a subsidiary of Kim Hin International Pte Ltd.