Viva Goods Company Limited engages in the design, development, branding, and sale of sports and lifestyle apparel and footwear in the United Kingdom, the Republic of Ireland, the United States, the People's Republic of China, Asia, Europe, the Middle East, and Africa. It operates in two segments, Multi-Brand Apparel and Footwear, and Sports Experience. The company offers apparel and footwear, as well as lifestyle products under the Clarks, Bossini/bossini.X, LNG, and TESTONI. It is also involved in management and operation of sports parks, sports centres, ice-skating rinks, and e-sports clubs; coordination of sports events; and sports-related marketing services, as well as sports competitions. In addition, the company retails and distributes garments; offers sports talent management, competition and event production and management, sports-related marketing and consultancy; manufactures shoes; production and distribution of sports content; management and marketing of sports talents; and sells footwear and leather goods. The company was formerly known as Viva China Holdings Limited and changed its name to Viva Goods Company Limited in May 2023. Viva Goods Company Limited was incorporated in 2000 and is headquartered in Hong Kong. Address: Hong Kong Li-Ning Building, Hong Kong, Hong Kong