Yinchuan Xinhua Commercial (Group) Co., Ltd. engages in commercial retail, logistics, and commercial property leasing businesses in China. The company operates department stores, shopping centers, supermarket chains, electrical appliance retail stores, and telecommunication chains. It offers its products under the Xinbai Department Store, Xinbai Supermarket, and Xinbai Electrical Appliances brand names. The company was formerly known as Yinchuan Xinhua Department Store Co., Ltd. Yinchuan Xinhua Commercial (Group) Co., Ltd. was founded in 1997 and is based in Yinchuan, China.