Joe Holding Berhad, together with its subsidiaries, supplies automotive batteries in Malaysia and internationally. It operates through Automotive Batteries; Valve Regulated Lead Acid (VRLA) Batteries; and Investment Holding segments. The company engages in the manufacturing, assembling, and selling of automotive and motorcycle batteries, as well as engine oil, battery finder, lubricants, and other related components under the GP brand. It also provides sealed lead acid batteries, which are used as a back-up power source for standby and cyclical applications, including UPS, alarm and security systems, emergency lighting, power tools and toys, telecommunications, and others. In addition, the company provides warehouse storage and real estate with owned or leased property services. Further, it markets automotive batteries. The company was formerly known as GPA Holdings Berhad and changed its name to Joe Holding Berhad in April 2021. Joe Holding Berhad was founded in 1968 and is based in Ipoh, Malaysia. Address: Lot 304994, Ipoh, Malaysia, 31200