Grupo Hotelero Santa Fe, S.A.B. de C.V. acquires, develops, and operates beach and urban hotels in Mexico. It operates in three segments: Urban Services, Resort Services, and Operator and Holding. The company operates a portfolio of 27 hotels under the Krystal Grand, Krystal Hotels & Resorts, Krystal Beach, and Krystal Urban brands, as well as under licensed brands, such as Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn & Suites. It also operates third-party hotels. Grupo Hotelero Santa Fe, S.A.B. de C.V. was incorporated in 2006 and is based in Mexico City, Mexico.