Indo Count Industries Limited manufactures and sells home textile products in India and internationally. The company offers bed sheets; fashion bedding products, such as matching and complementary sheets, comforters, duvet covers, quilts, pillows, shams, and skirts; utility bedding products comprising mattress pads, down alt comforters, filled pillows, and protectors; institutional bedding products, which include euro-shams, and bedding products, such as flat sheets, printed bed sheets, fitted sheets, and bed skirts/valances. It sells its products under the Pure Earth, Boutique Living, Heirlooms of India, The Pure Collection, Atlas, Linen Closet, and Simply-put brands. The company sells its products through multi brand outlets, large format stores, and e-commerce platforms, as well as showrooms. Indo Count Industries Limited was incorporated in 1988 and is based in Mumbai, India.