Woolworths Holdings Limited, through its subsidiaries, operates a chain of retail stores in South Africa, Australia, and New Zealand. It operates through seven segments: Woolworths Fashion, Beauty and Home; Woolworths Food; Woolworths Logistics; Country Road Group; Woolworths Financial Services; and Treasury. The company provides food, clothing, homeware, beauty, and other lifestyle products. It offers financial products and services, such as store cards, credit cards, personal loans, and other financial products. In addition, the company is involved in the cash and debt management activities. Woolworths Holdings Limited was incorporated in 1929 and is based in Cape Town, South Africa.